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Publix Supermarkets Brickell Miami |
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Publix store locator for the Brickell area -Publix
Super Markets: Information |
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This Webpage
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courtesy of |
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The Brickell
Avenue Condos Real Estate website |
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 Publix
at Brickell
Village
134 SW
13th St (Coral Way)
Miami, FL 33130-4211
Main: (305) 860-2280
Fax: (305) 860-2066 |
 Publix
Mary Brickell Village
911 SW 1st Ave
Miami, FL 33130
Main: (305) 358-1575
Fax: (305) 358-5629 |
 Publix
at Miami River
311 SW 7th St
Miami, FL 33130-2917
Main: (305) 860-9477
Fax: (305) 250-7344 |
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Publix locks up 3 Brickell locations,
cornering market in business district
Miami Today - Week of September 19, 2002
Brickell's third supermarket, to open at Mary
Brickell Village in 2003, will give consumers
three convenient shopping options: Publix,
Publix or Publix.
The chain's existing location at 134 SW 13th St.
will be joined in December by a second store on
Southwest Third Avenue and the third next year
between Southwest Ninth and 10th streets. Publix
has not announced an opening date for the third
site. Though Brickell residents and workers are
eager for stores to share the traffic burden
that crowds the 13th Street, or Coral Way,
store, industry watchers aren't sure consumers
win in the end. "In any industry, if you have
one company controlling that industry in an
area, it decreases competition," said Mario
Goderich, director of consumer protection at the
Consumer Services Department, a Miami-Dade
County government office. With 550 stores in
Florida, Lakeland-based Publix wields a 52.9%
market share in South Florida and 44.9% share in
Miami-Dade County, according to Market Scope
2002 - a publication of Connecticut-based Trade
Dimensions, a research group. The company has
even higher saturation levels in upscale
communities like budding Brickell and Aventura,
where it operates four stores within a 3-mile
radius of each other. In Brickell, apart from
lobby shops selling mostly bread, beer and milk,
no competitors are seen entering the market. Mr.
Goderich said such unrivaled clustering could
lessen both product selectivity and price
competition, leaving consumers with fewer,
higher-priced items in time.
"Obviously when you offer variety and
availability to consumers it stimulates price
competition" between brands, he said referring
to localized promotions that neighborhood
competition creates.
"Without that competition there may not be
incentive to do so," he added.
Jacksonville-based Winn-Dixie, with 114 stores
in South Florida, would seem to be a natural
competitor. But a company spokesman would not
discuss real estate decisions or whether the
grocery chain has ever vied for a Brickell site.
Colorado-based Wild Oats, which operates four
premium priced organic food stores in South
Florida, said it has not considered Miami's
Brickell region. And Sedano's Supermarket is not
considered a viable entrant for Brickell because
it caters to specific demographics, particularly
Hispanics.
Though some industry experts said Publix is
carving a mini-monopoly in the Brickell area,
they also said such dominance is both fair and
common for a company with overwhelming market
share.
Miami Commissioner Johnny Winton said the
chain's monopoly on Brickell is not only
perfectly legal, "it's brilliant," even if
consumers lack price and product choices.
"That's how the free-market system works: He who
gets a corner of the market gets to dictate the
rules." Doron Valero, president and CEO of
Equity One Inc., which owns and develops
grocery-anchored strip-malls in South Florida,
agrees, saying Publix shows prowess when it
comes to scouting and closing on prime
locations. "They do have a tendency to lock in a
market when they get one store up. It's largely
a matter of their web of real estate brokers and
developers being able to pull it off," he said.
According to Jose Calvo, chairman of the Florida
Retail Federation, Publix has the best
site-market research division of any retailer in
the state. He also said the chain most
effectively optimizes sales per square foot by
accurately predicting demographic, traffic and
product trends. Founded in 1930 in Winter Haven
and now based in Lakeland, the employee-owned
company has 711 supermarkets in Florida,
Georgia, South Carolina and Alabama, which
together in 2001 grossed more than $15 billion.
Mr. Calvo and others said the Coral Way Publix
is the highest grossing for sales per square
foot in the chain, though company spokeswoman
Maria Rodamis would not confirm that. One
Brickell businessman said that by dominating
grocery sales in Brickell, the chain is
effectively branding itself into residents'
consumer habits. That's good competitive
strategy, Mr. Valero and others said. "To me it
says they're recognized in an up-and-coming
area," Mr. Calvo said, "and that other
competitors haven't moved fast enough." The
Brickell market area, bound by the Miami River,
I-95, Biscayne Bay and Southeast and Southwest
26th Road, has about 7,000 condo and rental
units planned or under construction. The
banking- and office-heavy district also draws
thousands of workers daily, producing a steady
flow of customers who may want to buy groceries
on their way home. Mr. Doron said the area's
diminishing land space and high real estate
prices will significantly raise entry barriers
for potential competitors. That could disappoint
residents. "I would like to see other stores
because we don't have selectivity," said Regina
Moore of 150 SE 25th Road.
"What I miss most in this area are fresh
markets. I prefer to go to specialty stores
rather than one place for everything. Different
stores have different selections," she said.
Brian Gale, who heads the Brickell Area
Association, a consortium of business interests,
said Publix is a good match for resident
consumers but should be complemented by
alternatives.
"If there's no competition in a given area, I'd
be hard pressed to see the consumer winning," he
said. "But these things usually tend to even out
over time." |
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This Webpage
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The Brickell
Avenue Condos Real Estate website |
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